So today finds me posting my first ever blog. Rather than jump right into specific topics with the thought-provoking insight and analysis I am no doubt known for (that’s an example of my lame humour – just so you know), I figured I’d post a quick preface to explain my motivation and plans.
I never thought this day would come. I actually hate people sharing too much of their lives and opinions. Don’t really like Twitter or those Facebook status updates. Don’t really care if you are feeling ill this morning, sitting next to some celebrity at dinner or can’t sleep because your favourite sports team lost the big game. So I can promise at the outset that you will rarely see anything here of a personal nature. No deep feelings or regrets, no personal dreams or aspirations and not much about what I did last Sunday.
This blog will be of a professional nature and if a person or two should actually end up reading this (including my wife), I hope we can have some spirited debate and conversation around what is written.
As you will see, I love media….love entertainment….love music….and love what digital technology has done to it in the last 10-15 years. I am constantly intrigued by what will happen next and I strive constantly to be a part of it. Doesn’t matter if you work in music, film, television or print – every area of media and entertainment has been facing historical change (many for a lot longer than they probably realise). There is no escaping it anymore. You can’t hang onto hope that this change will stop. And why would you want to?
I am also fascinated by all the opinions out there. How can there be so many? How can so many be so wrong? Which are the few that will ultimately prove to be correct? Where did all these “experts” come from? What makes them an “expert” other than a long job title on their business card (my favourite one lately was Chief Inspirational Officer)? If I hear one more person sit on a panel at a conference and say “we need to listen to the consumer and give them what they want” I may lose it. The time for evangelizing some high-level theory (I call it fluff) is over. Companies are going out of business. People are losing their jobs. Some “expert” has to start figuring out how these theories start generating profit and providing an operational model that can actually achieve longevity.
So my aspiration I guess, is to use this space as a way to organise the endless data flying through our lives each day and share the results in the hope that we can all mash them up again and try to keep coming a bit closer to what could be the “right” answer.
At the heart of it, I am an optimist and I truly believe that the various media industries will at some point start to successfully crack this digital nut. And won’t it be great when we can experience and digest all forms of media in an organised, efficient and commercially viable manner. Personally however, I am as excited, if not more, about the path that gets us there. And so here is my tiny, little contribution to that path and I invite anyone who makes it to this page (again…quality over quantity I always say) to join me on the journey.
My first "real" post will revolve around product innovation in the media industries and should be up shortly....so look out for it!
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